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INDEPENDENT FOOTWEAR BUSINESS - HAPPY FEET

Happy Feet is an Aladdin’s Cave of ladies’ footwear located in Kendal, which is often known as the gateway to the Lake District, lying only 9 miles from Windermere.

Owned by Shelagh Wilson, who does all of the buying and runs the shop with the able support of long-standing colleague Hayley and a team of five, all at Happy Feet pride themselves on providing specialist advice on women’s footwear and personal service.

Shelagh said, “We have been in business here for 17 years and I believe that a high level of personal service, which is sadly becoming scarce in retail, is really important for the customer experience. We have consciously avoided selling online, choosing instead to put all our efforts into the shop. My daughter has a podiatry business two doors down from Happy Feet and between us we can offer our customers tailored advice, particular for those who have a challenge finding suitable footwear. We benefit from lots of repeat business, including from visitors who return to see us when in the area. Josef Seibel is a great brand for those looking for quality, comfortable and casual shoes, boots and sandals, which support the foot and offer features such as removable foot beds.”

Happy Feet sells a broad mix of casual and trend-driven footwear, with a casual bias. Shelagh adds “We stock a wide range of products and brands, with approximately 50 lines of Josef Seibel as an example. You couldn’t describe our shop as minimalistic, but we like to have as much choice as possible for our customers!”

Like all retail businesses, Happy Feet has introduced the necessary Covid measures including a maximum number of customers in the shop at any one time. Luckily the shop benefits from long stretches of windows, so people are able to look through and browse even before going inside.

Shelagh said, “It’s been a challenging and very different year, but we are pleased to report similar levels of trade this summer and hope to maintain that through the winter. With a name like Happy Feet we always try to be as positive as possible and keep our customers smiling!”